Scoutby High Performance LSM

The rainy Wednesday.The sold-out concert.The teacher workday.Your managers see them coming.

Scout is a marketing assistant for every store you run. Every Monday, each manager gets one email built for their own delivery area, four weeks ahead. Nobody has to remember. Nobody has to chase anybody.

One store. One week. What Scout found in the delivery area.

  • Wed100% chance of rain. Rain days run busy. Staff up and prep extra.
  • FriTeacher workday at three schools. Kids are home, so lunch will be slammed.
  • SatSold-out concert nearby. The hotels by the venue fill up.
  • Next MonSpirit Night with an elementary school. The flyer link is in the email.
  • Week 3Home football game. Ask the boosters about a game-day order.
Example week, for illustration. Every store's email is built from its own area.
Ryan Swanson

Ryan Swanson26 years in pizza delivery, from assistant manager to VP of marketing for a 92-store franchise. Founder of Linkasoarus.

I built Scout for my own 92 stores first.

I spent 26 years learning that a store's week is predictable. The teacher workday, the sold-out concert, the rainy Wednesday. And I watched good managers get caught off guard anyway.

Calendars, emails, meetings, handouts: they all ended up in a drawer.

Then two of my stores partnered with every school in their district, and the competitor down the road closed. I had to get that into 92 managers' hands every week, without me in the middle.

So I built it. Now every Monday, every manager gets one email about their own delivery area, four weeks ahead.

At our manager meetings I asked who was reading it. Every hand went up.

Ryan

Three Mondays in, at our quarterly manager meetings, I asked one question.

"Is anybody getting emails from me on Monday? And have you looked at them?"
Tuesday
90%+
of the hands went up. Most had read Monday's email within a day.
Wednesday
100%
Every hand in the room.
Thursday
100%
Every hand again.

People don't raise their hands just to raise their hands. Then the replies started: "I see I have my first one next Monday. What should I be in for?" The manager opened the door, and we got to coach.

What's in Monday's email

One email. One store. The one thing to focus on this week, and the three weeks after it. The manager doesn't have to do anything to get it.

The top of a real Monday email from one of our stores: the Scout masthead, a team announcement about Halloween in the lobby, a key-event box with the plan for a school fall festival, and the first day's rows for schools, a promotion and sports.
The top of a real Monday email from one of our stores. The store, its partners, and every name, phone, email and address are withheld in this sample. Join the list and the whole thing is yours: the email, the one-page sheet and the competitor map.

The weather, with last year beside it

Today, the next ten days, the next four weeks, and what last year looked like. So the schedule gets built for the day that's coming.

Every partnership, on time

Fundraiser nights, school lunches, game-day concessions. This week's are listed so the manager can adjust the day. The next three weeks' are listed so the schedule gets built around them. The flyer and the contact are in the email.

Everything nearby that moves sales

School calendars, games, concerts, festivals, hotels, business parks, dealerships. Scout looks every week for anything that could move sales, good or bad.

Your competitors, watched

Scout tracks the competitors in each delivery area, so a new one doesn't surprise anybody.

Your own announcements

Anything you need every team to know rides along in the same email, straight to every store. Nobody is out of the loop.

Treat your store like a mom-and-pop pizza shop that just happens to be part of a national brand.

The national brand builds the name. Great product, great service and a great image get you a certain level. But the only people who know you're that good are your current customers. Your store still has to win its own delivery area.

What happened across our 92 stores

24school lunch accounts
111elementary school fundraising nights
80school concessions partnerships

Together, that's up about a third from last year. More school partnerships than I could ever have managed by myself. And managers are changing their schedules and prep because they're in the know.

"I didn't know I had these schools."
A manager, replying to Scout
"I'm so glad I got that. I forgot I have a fundraiser night next week."
A manager, replying to Scout
"I have more hotels than I thought I had."
A manager, to Ryan

Once it's set up, it runs itself.

We set up each store

Its delivery area, its schools, its competitors and the places nearby that matter.

Every Monday, it arrives

Each manager gets one email about their own store. No login, no app to open.

Managers reply, Scout learns

A manager replies "add this school," and it's in. The data gets better every week.

One place for every partnership

Leadership adds a school, an account or a sponsor once, with the contact. It rides in that store's Monday email from then on, and it stays with the store when the manager changes.

Founding members

Nobody outside our company is using Scout yet. The founding members are the first.

We're opening it to 500 founding stores. Founding members keep the founding rate for every store on their account, for as long as the account stays active.

Joining the list is free and doesn't commit you to anything. When Scout opens, you hear first.

Join thefounding-member list
500
founding stores, then the founding rate closes
$15a store a month, founding rate
$20the public price

Plus a one-time $29 setup per store. Pay for the year and setup is free.

Questions operators ask

Is this for me?

Scout is built for franchisees and the leaders above the stores: supervisors, directors and operations. One account covers every store you run. If you're a general manager, you can sign up for just your store. And if you want the whole company on it, we'll send you something to show your owner.

Do my managers have to do anything?

No. The email comes to them every Monday. They read it, and they reply when something needs to change, like a new school partnership.

My stores are all different. Will one email fit?

That's the point. Every store gets its own email, built from its own delivery area. One calendar for every store was what never worked.

What happens to our partnerships when a manager leaves?

Nothing. Every partnership, contact and order lives in Scout with the store, not with the person. The next manager gets the same Monday email, with the same schools and the same contacts, in their first week.

When does Scout open?

We don't have a date to share yet. Founding members hear first, before anyone else.